This is a qualitative study of how some journalists on the Swedish national media are using Social Media in news work. The study, carried out by using interviews, also covers how these journalists' work is influenced by Social Media. For the journalists in the study Social Media has become a tool to do research, get news ideas and find interviewees. At the same time Social Media affects the work of the journalists, as the Social Media increases the speed of news and flow of information. Even though they involve some challenges, Social Media facilitates news work and the journalists in this study have a positive attitude towards the phenomenon.Keywords: Social Media, news journalism, the national media..

This B.Sc. Thesis examines how Swedish Large Cap companies communicate CSR in Social Media. We describe the current state of CSR communication in four different Social Media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR via Social Media and provides concrete advice on the development of a CSR communication strategy for Social Media. Although some benefits have been realized, many companies have failed to truly reap the potential benefits from an effective Social Media strategy for CSR.

The current research examined whether motives, traditional mass media consumption and individual differences (social activity and political interest) predicted the use of Social Media among a group of university students in China. In coherence with Uses and Gratifications assumptions the study found that the factors differentially predicted the extent of media use. Information seeking, social interaction and affinity were the main reasons for using Social Media. There was a negative correlation between television viewing and use of Social Media, in addition to a negative correlation between information seeking and use of the media. Results further suggest that Social Media are used to enhance social capital, since student?s being socially active offline, tend to use the media to a greater extent than those less active..

Today, Social Media is used mostly by people in their private life. However, companies are more and more tapping into the area of Social Media. To this date, mostly B2C companies have been successful in their Social Media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using Social Media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and Social Media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through Social Media and (2) how companies can build the best possible Social Media strategy.

This thesis investigates and analyses the Social Media strategy of eight companies. How the companies measure and evaluate their activity and investments in Social Media channels in general, and Facebook in particular is studied through qualitative interviews. The findings are then compared and analysed. Findings indicate that companies' Social Media presences to a large extent are dependent on individual employees with high levels of interest for the area and that companies that have integrated Social Media into their others operations see more value from their efforts..

The purpose of this thesis is to examine how five public libraries reason about the use of Social Media in their day-to-day work. This thesis aim to answer three research questions: What is the libraries use of Social Media today? How do libraries look upon their own use of Social Media? And have the libraries formulated any goals about their use of Social Media, and what are their thoughts on this? The methodology used in this thesis is a content analysis of the libraries Social Media and a questionnaire interview which was sent by mail to all of the libraries involved. The theoretical framework for the thesis is a model developed by Jochumsen, Hvenegaard Rasmussen and Skot-Hansen.The results of our study shows that the room of meetings, from the theoretical framework, are the most represented in the content of the Social Media used by the libraries. The libraries find that Social Media is a good way to connect and communicate with their users, but they feel that the time they spend on their Social Media is not enough.Our study also shows that most of the libraries have not formulated any goals for their use of Social Media, and that they do not have any intentions to do so..

Many social services cases have been reviewed in the media during the last years. One of those cases is ?Lasse and Karin?, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized.

ABSTRACTPurpose/aim: Are there any differences between how ?old? and ?young? groups within social movements in Sweden view (value) and use alternative and mainstream media?Material/method: The answer to the research problem is sought by conducting qualitative research interviews with representatives of four different groups: Alternativ Stad, Folkkampanjen mot Kärnkraft-Kärnvapen, Attac Sverige and Ingen Människa är Illegal. The theoretical framework consists of research on social movements, especially on their relation to media, and on alternative media.Main results: There exist some, but not great, differences between how ?old? and ?young? groups view and use mainstream and alternative media. The differences are relatively small when it comes to views on media and somewhat larger concerning media use.

In the age group 16-25 years, the Internet is the most powerful source of information. This age group is also the main user of Social Media. The purpose of this study was to investigate young people's experience of Social Media and any associations between Social Media and adolescents health by answering the questions: ?how does young people use Social Media?, ?what risks can occur in young people's use of Social Media? and ?how can Social Media influence young people's lifestyles?. The survey was conducted by a quantitative cross-sectional study using questionnaires.

The purpose of this study is to investigate how Social Media can affect and influence the B2B-relationship. Social Media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how Social Media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how Social Media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in Social Media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how Social Media should be approach and adopt in the communication mix of the company..

Social Media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via Social Media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon Social Media as a communication tool. Social Media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

The purpose of this study is to highlight the opportunities of using Social Media as a communicative tool to attract and engage customers on different Social Media platforms. In recent years Social Media has become an important way for business to communicate with people both national and global. The idea behind this thesis was found when we saw different approaches of how companies used Social Media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two Social Media consults which have given us a basis of what companies really want to achieve with Social Media. With these interviews we were able to analyze and discuss the abilities to interact with people and how companies distribute content that engage users and increase their credibility to the company..

The purpose of my study is to give a good picture of what Social Media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how Social Media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand Social Media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of Social Media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with Social Media marketing at a daily basis.

Earlier studies and research on the subject of perception and Social Media during the working process resulted in a change of the problem. At first the focus of the study was to examine how Social Media affects the perception of a brand although later on the problem had to be developed to instead examine if Social Media reflects the perception of a brand. The purpose of this study is to figure out if Social Media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important Social Media is in their branding and will give pointers on how many resources that is necessary to spend on branding in Social Media.

This paper examines how recruiters use Social Media during their recruitment process. The paper focuses on the staffing industry and will further examine how recruiters are handling jobseekers personal privacy when they are using Social Media in a recruitment process. The paper are trying to understand the meaning of what personal integrity means and how or if recruiters show consideration to this in a recruitment process when they are using Social Media as a recruitment tool. Our result demonstrates that, today recruiters use Social Media daily to conduct background checks on job applicants. There are no clear instructions and rules on how recruiters should handle background checks through Social Media. Recruiters believe that job seekers are responsible for the information contained on the their Social Media.